Telephone Tracking enables you to track calls from your site and understand precisely what marketing activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you have to guess how your caller has found you.
Call tracking is an essential tool for any business that spends money on advertising across multiple stations. Customers with AdWords possess an inborn need to track the calls that relate to their key words, in order to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of call conversions, it is simply not feasible to work out if your investment in the key words in your portfolio is providing value or not. Is just monitoring AdWords call conversions enough?
Most clients are looking to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, since it allows you to realize your ROI for each of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.